About Us

We love what we do. We value our clients. We embrace a good creative challenge.

Arrow is a female led branding studio located in Newcastle, NSW. Owners Ashlie and Peta, are graphic designers with over 15 years experience in the design industry and met whilst studying Visual Communications at University. Bonding over their shared love and passion for design and business, Arrow was born to create and inspire, elevating businesses to brand, connect and communicate their story. 

Ashlie and Peta work closely with their clients to achieve their branding goals by communicating their business with inspired thinking.

Straight shooters with creative minds

As graphic designers, we value the importance of the full visual package. We create to shape brand awareness through logos, design, colour, typography, imagery and the finer details. We work closely with our clients needs, establish a clear art direction and deliver the perfect outcome to build that big energy brand we all desire.

Our services and experience will help you engage all the important touch points for a successful brand. Investing in your story and more importantly presenting a cohesive brand is what we do. 

  • Ashlie Parnell

    Director / Graphic Designer

    Meet Ash! - I'm a creator and I love it.

    It's passion and energy that comes with ease and calmness. Arrow Studio is my collective happiness to explore the creative spark inside that drives my business mindset, and represents myself as a highly motivated and detailed graphic designer. I love creating to see the many sides of graphic design, for its opportunities to work with amazing clients and brands. There is no better feeling then seeing beautiful brands and brilliant art joining forces. We've built Arrow to brand, design, and consult and for the creative outcome of joy and connection in everything we do.

    Outside of Arrow, I'm a sun-kissed, sport loving, coffee enthusiast wife and mum of three beautiful babes (Hudson, Edie and Vallance). And you'll find me enjoying long beach days, art time with my kids, STRONG classes, adventures with my family, and quality time with my friends - wine in hand to celebrate the wins!

  • Peta Hopkins

    Director / Graphic Designer

    Design is my passion and I love the many facets that come with being a designer and running a small business. From brand ideation through to final execution, I find the whole process a fun creative journey. Meeting new clients and hearing all about the vision they have for their branding is one of my favourite aspects of my job. Coming up with strategic solutions to achieve their vision is extremely rewarding and it is a privilege to work with so many amazing local and interstate clients. Arrow Studio provides an array of different design services from brand consults to print design and it fills my creative cup each day.

    On my days not working on Arrow you will find me with my family and friends enjoying beach time, bush walks through Glenrock or surrounded by nature in other ways. I love to be creative with my two boys, travel to new places and find inspiration all around.